Agrifeeds / Tracesure-I

"Don't gamble"

On farm stock are valuable assets and their health and production performance are directly related to bottom line. So, like performance athletes, animal nutrition and health are taken seriously.

Tracesure is a new concept in mineral application and quite different to what farmers are accustomed to. The benefit is it's much more accurate than their current methods of delivering precise amounts of minerals to ensure optimum uptake and reduce wastage. The barrier is that it requires more labour to apply.

We produced a campaign exploiting the doubt and risk involved in using the alternative, common mode of application.

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