Creative Packages
As we've done with our successful 'brand workshop' modules we're packaging up our creative offering to make it more accessible, and digestible, for clients. Go ahead - quench your thirst.
What are ‘Creative Packages'?
In a nutshell we often see clients reluctant to engage agencies for creative, based on a misunderstanding of what 'creative' actually is - fearing the cost associated with the design and production that comes with it. With our packages we're demystifying this process by deconstructing the agency model and offering creative on it's own. We can resolve your tricky marketing dilemma with an idea. Implementing subsequent design and production is then up to you - there's no obligation to use us, although of course we can help you with the entire process.
- Creative and strategic thinking around what you want to achieve
- A hand scamp concept visual of a press ad
- Presentation to share with key stakeholders
Lots of businesses fall into the trap of producing marketing material that focuses on performance, reliability and service, etc. It’s the standard ‘go -to’ message platform. When you view your ad in the comfort of your office it's fine, but when your audience is viewing it next to your competitor who is using the same format the messaging becomes generic. Creating a press ad that positions you differently to resonate with your target market can sometimes be a challenging task. If you have been running the same press ad for a long time or your key selling points have changed then this could be the right package for you. Hand your problem over to us to resolve.
- Creative and strategic thinking around what you want to achieve
- Hand scamp concept visuals of a Facebook ad, content and landing page
- Presentation to share with key stakeholders
Social media campaigns can drive great results, but they require a considerable amount of thought and content that connects with your audience. It’s important to understand that a Facebook ad is not actually an ad in it’s truest sense - it’s an attention grabbing device where the viewer needs to take the next step to get the rest of the content and more information ie a landing page or website. We have a considerable track record in creating highly engaged content-driven social media campaigns. If you are looking for the next idea for your social media campaign, this is the package for you.
- Creative and strategic thinking around what you want to achieve
- Concept visuals of the elements that make up an integrated campaign
- Presentation to share with key stakeholders
Integrated campaigns are the powerhouse of advertising. They give you the ability to communicate your message across multiple advertising mediums from TV, radio, press, billboard, online and social. Messages connect like a web across all the media to capture your audience. Utilising these mediums to their strength is where we come in. We can help you maximise your integrated campaign across all the campaign elements and present these in a cohesive campaign presentation. Integrated campaigns are proven to work better than one medium on it’s own.
What exactly is ‘creative’?
Essentially creative is the ‘idea.’ The ‘idea’ is how we express your message visually through images and words. It’s how we are planning to position your business or product and how we will use the idea to connect with your audience.
We separate creative from design to present the idea in it's purest form and we do this with a simple and cost effective process called scamping. What is a scamp? Keep reading for more.