Understand your audience
2 key things to ask to stop the scroll and win their attention:
- How can your content add value to their day?
- How is your audience using social media?
Use AI to save on time
Get on board with AI if you haven’t already. Although you’ll always need the human touch for authenticity, AI can help generate new content ideas, proof copy, and even create those tricky images that would usually take hours of retouching.
Measure engagement
Impressions and clicks are important, but now more than ever, the value of engagement is so powerful for brand building. Understanding your target audience and what they care about will help you create content that they remember. It’s not just about product benefits and price, it HAS to be a value exchange.
Test audience targeting tools
Both Linkedin and Meta are constantly releasing new targeting tools, so don’t be afraid to test them. A/B tests are a great way to trial different targeting strategies and give you data driven insights to help with future campaigns.
Change things up
Break through the clutter and try something different. If you’re not experimenting with animated videos, give it a go. The results will surprise you.
Fuel your Friday with our top 5 social media tips that will deliver REAL results.
Updated: Oct 2
