Yesterday Tracksuit, in partnership with TikTok for Business released a report proving that businesses with a high level of brand awareness achieve 2.86x the conversion rate of low awareness brands.
Simply, the more familiar your brand is to people within your category, the more efficient your performance advertising becomes.
While we all know the power of branding, when budgets are tight, we see a higher % of spend going to performance marketing over brand building - potentially reducing the efficacy of your investment.
At Hot Mustard, we’ve spent decades working with our B2B clients mastering the balance between awareness, engagement and conversions to drive measurable results at each stage of the funnel.
If you’re a B2B marketer needing help balancing your efforts between brand and performance, get in touch. We’d love to help.