Bringing ‘Better cows, better life’ to life
Taglines exist to position a business or brand in the eyes of the consumer. But it’s all to easy for the consumer not to put too much thought into what the tagline actually means to them. CRV’s ‘better cows, better life’ nicely sums up CRV’s core proposition, and draws the conclusion to how having improved herd genetics through CRV can impact on the lives of the farmer, staff and animal. We saw this as a great opportunity to dig deeper into what it means to farmers beyond the expected themes such as increased production. Everyone wants a better life, and farmers are no exception. The incredibly high campaign engagement was proof of this.