Te Pari 'Fieldays' 2020
No field days. No problem.
In April 2020 New Zealand went into lockdown restrictions due to Covid-19, resulting in the cancellation of trade shows across the country. For agribusiness companies that depend on the field days network to market their products and engage with customers, this was a significant missing piece of the marketing landscape.
Farmers cognitively associate the winter months with field days and the ‘deals’ they offer. Our idea was a marketing campaign that re-created everything but the ‘crowds and battered sausages’ to bring these deals to farmers.